The WhatsApp API is a powerful tool that allows businesses to connect with customers directly through WhatsApp, enabling automated, scalable, and personalized communication. It goes beyond traditional messaging, allowing you to integrate WhatsApp into your business workflows, automate tasks, and provide a seamless customer experience.

Services

Automated Messaging: Send pre-defined messages, notifications, and updates to customers. Examples: Order confirmations, shipping updates, appointment reminders.
Customer Support: Provide instant, 24/7 support through automated responses and human agents. Examples: Answering questions, resolving issues, providing assistance.
Marketing and Promotions: Send targeted marketing campaigns, promotions, and special offers. Examples: New product announcements, loyalty programs, flash sales.
Two-Way Communication: Enable seamless back-and-forth conversations with customers. Examples: Order inquiries, feedback requests, personalized recommendations.
Group Messaging: Send messages to large groups of customers. Examples: Broadcasts, announcements, community engagement.

Features

Sending and receiving text messages with emoji support

Sending media files, documents and more

Check if phone number has whatsapp or not

Check history of sent and received messages

API Integration

Embed WhatsApp to your comms stack in minutes

Basic API Example

How to send text messages?
You can easily send messages using direct htt get request as described in the following table:

Method	HTTP GET
Request	https://server/send? recipient=[phone number]&apikey=[your apikey]&text=[text to send]
Response	{"status":"Succes","code":0,"message":"Message queued","message_id":33503}

Advanced API Examples in different languages

Minimal coding required: Integrate WhatsApp functionality with just a few lines of code, saving time and effort.
Reach more customers and improve communication efficiency by centralizing your WhatsApp messaging through a single API.
Specify to send file or not in your request.
Add priority to some messages.
Schedule messages to be sent on a psecific date.

import http.client
import json conn = http.client.HTTPSConnection("serverUrl")
payload = json.dumps({
"number": "XXXXXXX",
"apikey": "XXXXXXXXX",
"text": "Hi there",
"fileData": "",
"fileName": "",
"priority": 0,
"scheduledDate": "yyyy-MM-dd HH:mm:ss"
})
headers = {
'Content-Type': 'application/json'
}
conn.request("POST", "/send_message", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

var client = new RestClient("http://serverUrl/send_message");
client.Timeout = -1;
var request = new RestRequest(Method.POST);
request.AddHeader("Content-Type", "application/json");
var body = "{
" + "\n" +
"    ""number"":""XXXXXXX"",
" + "\n" +
"    ""apikey"":""XXXXXXXXX"",
" + "\n" +
"    ""text"":""Hi there"",
" + "\n" +
"    ""fileData"":"""",
" + "\n" +
"    ""fileName"":"""",
" + "\n" +
"    ""priority"":0,
" + "\n" +
"    ""scheduledDate"":""yyyy-MM-dd HH:mm:ss""
" + "\n" +
"}";
request.AddParameter("application/json", body,  ParameterType.RequestBody);
IRestResponse response = client.Execute(request);
Console.WriteLine(response.Content);

require "uri"
require "json"
require "net/http"
url = URI("http://serverUrl/send_message")
http = Net::HTTP.new(url.host, url.port);
request = Net::HTTP::Post.new(url)
request["Content-Type"] = "application/json"
request.body = JSON.dump({
"number": "XXXXXXX",
"apikey": "XXXXXXXXX",
"text": "Hi there",
"fileData": "",
"fileName": "",
"priority": 0,
"scheduledDate": "yyyy-MM-dd HH:mm:ss"
})
response = http.request(request)
puts response.read_body

?php
$curl = curl_init();
curl_setopt_array($curl, array(
CURLOPT_URL => 'http://serverUrl/send_message',
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => '',
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 0,
CURLOPT_FOLLOWLOCATION => true,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => 'POST',
CURLOPT_POSTFIELDS =>'{
"number":"XXXXXXX",
"apikey":"XXXXXXXXX",
"text":"Hi there",
"fileData":"",
"fileName":"",
"priority":0,
"scheduledDate":"yyyy-MM-dd HH:mm:ss"
}',
CURLOPT_HTTPHEADER => array(
'Content-Type: application/json'
),
));
$response = curl_exec($curl);
curl_close($curl);
echo $response;

Pricing

Choose the plan that fits your needs

Free

$0Free Demo

Limited Messaging
100 Text Messages
Send Files
Send Images
Receive Notifications
Broadcast
Schedule Messages
Chatbots
Monitor

Get Started

Business

$7per month (yearly payment)

1 year subscription
1000 Messages/day
Send Files
Send Images
Broadcast
Basic API
Schedule Messages
Receive Notifications
Chatbots
Monitor

Get Started

Enterprise

$20per month (yearly payment)

1 year subscription
Unlimited Messages/day
Send Files
Send Images
Broadcast
Schedule Messages
Advanced API
Receive Notifications
Chatbots
Monitor

Get Started

Industries Where WhatsApp Business API Excels

The WhatsApp Business API is a versatile tool with applications across numerous industries. Here are some key examples:

E-commerce: Order confirmations, shipping updates, customer support, marketing campaigns, abandoned cart reminders.
Travel and Hospitality: Booking confirmations, flight updates, hotel check-in reminders, concierge services.
Healthcare: Appointment scheduling, medication reminders, patient communication, telehealth consultations.
Financial Services: Account updates, payment notifications, fraud alerts, customer support, loan applications.
Education: Course announcements, assignment reminders, student communication, online tutoring.
Food and Beverage: Order placement, delivery tracking, customer feedback, loyalty programs, special offers.
Transportation: Ride booking confirmations, route updates, customer support, payment notifications.
Customer Service: Provide 24/7 support, handle inquiries, resolve issues, enhance customer satisfaction.

Benefits of Using the WhatsApp Business API

Increased Customer Engagement: Reach customers where they are most active.
Improved Customer Service: Provide instant and personalized support.
Enhanced Efficiency: Automate tasks and streamline workflows.
Scalable Communication: Reach large audiences with ease.
Cost-Effective Solution: Reduce communication costs compared to traditional channels.
Personalized Experiences: Tailor messages and interactions to individual customers.

Conclusion

The WhatsApp API is a game-changer for businesses seeking to enhance customer engagement, optimize operations, and drive growth. Its versatility, powerful features, and global reach make it an indispensable tool for modern businesses in various industries. Explore the potential of the WhatsApp API and unlock new opportunities to connect with your customers like never before.